Behind The Scenes 29 December 2015

On set in store

There was a buzz in store this week

There was a buzz in store this week, as a film crew took to the floor to record Arighi Bianchi's new television advert, due for release this Autumn.

Starting out in the cafe (with lots of yummy shots of cake and cappuccino) they then moved to the Halo showroom with its sumptuous velvet and leather furniture, perfect for creating the right shot.

Amber and Jamie (who play Tilly and Logan in the ad) take a break between scenes.

Actors who play a husband and wife looking round the store, try out a sofa.

At the same time, on the other side of Macclesfield, a different kind of camera was being used to photograph lots of new products for the website.

Nathan and Alan help to position a snuggler chair.

The final shot, ready to be 'cut out' and uploaded to the website.

Our local studio provides the perfect location to take up-to-the-minute images of all our new ranges. Everyone, from the creative department to the delivery guys, pull together to make things run smoothly.

Amber helps to create the perfect finish.