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Tag4ARM - All Response Media Ltd. analytics performance measurement tag
We use the Tag4ARM to measure site visits and conversions and overlay this with offline advertising to measure the impact of the media. This tag might activate cookies from Carbon, Neilson and DoubleClick Bid Manager to build digital audiences related to offline advertising (dependant on agreed engagement). We use this data to produce results that measure and optimise the media effectiveness. Digital audiences might be used for retargeting (dependent on agreed engagement).
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It collects website usage and engagement. Third party pixels may be activated in accordance with the media plan for any given month. A list of these third-parties and their privacy policies can be found here: www.allresponsemedia.com/our-suppliers. We use DoubleClick and agreed third-parties to measure site visits and conversions from digital activity to quantify the impact.
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