Privacy Policy

Privacy Policy


At Arighi Bianchi & Co Ltd we are committed to our customers, and your privacy is a priority to us. To comply to new GDPR legislation, we want to ensure you have as much information as possible.


This privacy policy explains how we use any personal information we collect about you, when you use our website, including


  • What information do we collect about you?
  • How we use the information about you?
  • Sharing data with third parties
  • Access to your information, correction, and how we ensure it is maintained



What information do we collect about you?


We collect information about you when you place an order with us for products or services. We also collect information when you voluntarily opt in for marketing preferences, complete customer surveys, provide feedback and participate in competitions. Website usage information is collected using cookies, please see our Cookies Policy for more information.


We may collect personal identification information from users in a variety of ways, including, but not limited to, when users visit our site, register on the site, place an order, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features or resources we make available on our site.


For us to fulfill an order we will ask for, and collect, information relating to your name, email address, mailing address, phone number and card information where appropriate (although any payment information the user provides will not be stored). Users may, however, visit our site anonymously and we will collect personal identification information from users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain site related activities.



How will we use the information about you?


We collect information about you to process your order, and if you agree, to send you email, postal, and SMS marketing preferences to you about other products and services we think may be of interest to you. In processing your order, we may send your details to, and also use information, from credit reference agencies and fraud prevention agencies.


If you apply for interest-free credit your details will automatically be passed to Barclays PLC for processing, for more info of their privacy policy please write to us at the address below.



Data retention period


We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years. Under legitimate interests, we have the right to keep your details on record for our service and guarantee policies. Your personal information we use for marketing purposes will be kept until you notify us that you no longer wish to receive this information (This must be done in writing).


We use cookies to collect and keep track of non-personal identification information about users whenever they interact with our site, so that we might further improve and tailor our store to the users shopping preferences. Non-personal identification information may include the browser name, the type of computer and technical information about the user’s means of connection to our site, such as the operating system and the Internet service provider utilised and other similar information.


Arighi Bianchi may collect and use user’s personal information for the following purposes;


to improve customer service (information you provide will help us respond to your customer service requests and support needs more efficiently);

to personalise user experiences (we may use information in the aggregate to understand how our users as a group use the services and resources provided on our site);

to process payments (we may use the information users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service);

to run a promotion, contest, survey or other site feature (to send users information they agreed to receive about topics we think will be of interest to them);

to send periodic e-mails (we may use the email address to send user information and updates pertaining to their order. It may also be used to respond to enquiries, questions and/or other requests. If a user decides to opt-in to our mailing list, they will receive e-mails from us including company new, updates, products and/or service information. If at any time the user would like to unsubscribe from receiving future e-mails, we include the unsubscribe instructions at the bottom of each e-mail. User may also contact the site to be removed from our mailing list.

We adopt appropriate data collection, storage, processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our site. Sensitive and private data exchange between the site and its users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.



Our legitimate interest policy


The normal legal basis for processing customer data, is that it is necessary for the legitimate interests of Arighi Bianchi & Co Ltd, including:-


selling and supplying goods and services to our customers;

protecting customers, employees and other individuals and maintaining their safety, health and welfare;

promoting, marketing and advertising our products and services;
sending promotional communications which are relevant and tailored to individual customers;

understanding our customers’ behaviour, activities, preferences, and needs;
improving existing products and services and developing new products and services;

complying with our legal and regulatory obligations;

preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies;

handling customer contacts, queries, complaints or disputes;

managing insurance claims by customers;

protecting Arighi Bianchi & Co Ltd, its employees and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to Arighi Bianchi & Co Ltd;

effectively handling any legal claims or regulatory enforcement actions taken against Arighi Bianchi & Co Ltd


More information can be found on the ICO website





We would like to send you information about products and services of Arighi Bianchi & Co Ltd which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date. Arighi Bianchi & Co Ltd will not share your information for marketing purposes with companies outside Arighi Bianchi & Co Ltd.



Sharing data with third parties


We use a third-party provider, MailChimp, to deliver our email newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails.



Online and Offline advertising


We currently use a third party for retargeting and online marketing campaigns. 


We use All Response Media Ltd. for our analysis and optimisation and they utilise your non-personal data to plan and optimise media campaigns to most effectively deliver our marketing strategies and ensure the ads that you receive from us are relevant to you. They do this through Performance, Analysis and Targeting cookies.


‘Performance’ cookies collect information about how the publisher’s website works e.g. which pages you visit, and if you experience any errors. These cookies do not collect any information that could identify you as an individual – all the information collected is anonymous and is used to help us improve how the website works. PLATFORMS: GOOGLE ANALYTICS


‘Analysis’ cookies are used to profile user behaviour and optimise marketing campaigns e.g. we may track which creative and medium has more resonance with the target audience. This is designed to ensure relevant ads are served to you, to deliver a better experience with the brand. PLATFORMS: TAG4ARM, DOUBLECLICK*, CARBON**, FACEBOOK


‘Targeting’ cookies use the insight from the analysis to match the user with the relevant product and services. This includes retargeting a user as part of a digital audience (a grouping of cookies with similar interests based on the insight - not an individual) after they visited our publisher’s websites. PLATFORMS: DOUBLECLICK*, CARBON**, FACEBOOK


*Please note that through DoubleClick media partner cookies are housed that are dependent on agreed media activity in any given month. For example, this includes but is not limited to, Google, Facebook, DoubleClick Bid Manager, Sizmek etc.


**Please note that Carbon utilises Neilson and the DoubleClick Bid Manager to facilitate ad serving.


Further detail of the related cookies can be noted in the Cookie Policy on this website and All Response Media’s website



Google Analytics


When someone visits we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.



Other websites


Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.


We do not sell, trade, or rent users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.



Access to your information and correction


You have the right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please contact us at the address below, stating which marketing preference you no longer wish to receive. You may ask us to correct or remove information you think is inaccurate.


If you would like a copy of some, or all of your personal information we hold about you please contact us at the following address.


*Please note: we are unable to accept requests over the telephone*


The Data controller

Arighi Bianchi & Co Ltd

The Silk Road


SK10 1LH

Or email



Changes to our privacy policy

We keep our privacy policy under regular review please check back regularly to see any updates. This privacy policy was last reviewed May 2023.