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RED ALERT – Move over pink, red Interiors are trending for A/W 2023

27 Sep 2023

From Tomato and Scarlet to Cranberry and Damson, our interior experts highlight why red is the colour of the season and how to apply it in the home

Plus 3 other ‘shades to watch’ as we transcend into 2024

Red is the colour set to get our hearts racing this Autumn/ Winter according to our trend forecasters at Arighi Bianchi who shine a light on the varying shades of red that are set dominate home decor as we head into the new season.

Where fashion leads, interiors often quickly follow and, with the Barbie pink trend now at saturation point, it is scarlet that is the hue on everyone’s lips this Autumn.

Red came through on the fashion runways of the 2023 haute couture shows, with scarlet featured by designers from Stella McCartney, Victoria Beckham, Alexander McQueen and Prada, to name just a few. And it is now quickly gaining momentum in interiors too.

In the main we’re seeing red being applied using home accessories and our designer Jonathan Adler range has lots of it! Adding colour popping home accessories that introduce the red interiors trend is a safe way to give it a go.

And if we’ve learnt anything about interiors in 2023 then it’s that we enjoy having fun with our colour choice – expressing our personality and not taking ourselves too seriously. Red is a joyful and playful colour that you can really have fun with.

Accessories by Jonathan Adler available at


Damson is another shade we are set to see a lot of this Autumn/Winter. A red with purple undertones, we’re seeing damson being used to create a luxe finish to interiors with the use of tactile fabrics and the pairing of damson with red to layer together jewel-like tones for depth and tactility. We expect this combination to be popular this season.

Bold without being overpowering, damson is full or warmth and richness making it the ideal shade to go all out and colour drench a room. Again, look for ways that you can add tactility and depth if you are going for a block of colour. Fabric panelling is the perfect way to create that luxe cocooning space.



3 other shades to watch: Cracked Pepper, Forest Green and Pale Khaki 

The Quiet Luxury trend, which is really coming through in interiors for A/W 2023, is driving a popularity for neutrals and classic colours; these shades are rich and sumptuous with a timeless elegance. They are unobtrusive and paired back with a 'less is more' ethos. 

A new neutral shade for this season is warm khaki. Pale khaki is the richer, warmer and more refined best friend of beige. With its tan undertones it is a calming and restful neutral that is perfect for paired back interior lovers looking to add some refined luxury to their space. Because it’s a warm colour it works particularly well in large rooms.

This is a classic base shade that can be used at scale as part of a tonal colour palette. Or use it as a backdrop to add in vivid pops of colour such as turquoise and blush pink.

We're also a fan of Cracked Pepper - a dark almost black shade, and Forest Green which works well on a range of furniture and furnishings options from sofas to rugs. 

So which colour will you be updating your home with this year? Browse our store online or in Macclesfield for more shopping choices! 


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