29 January
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1 mins
Winners at the Furniture Industry ‘Oscars’
We’re incredibly proud to share some exciting news: our store has been recognised on the national stage, winning Best Marketing Campaign at the Excellence in Furniture Awards – affectionately dubbed the “Oscars of the furniture world”.
Held on Monday 19 January at the NEC Birmingham, alongside the January Furniture Show, the glittering awards evening brought together more than 350 leading brands, retailers, manufacturers, and suppliers from across the UK to celebrate innovation, creativity, and outstanding talent across the industry.
And our team didn’t just attend – we won!
Our popular, destination-led ‘Postcards From’ series, was crowned Best Marketing Campaign and we were also highly commended in the Best Independent Retailer of the Year category — placing us firmly among the UK’s most forward-thinking furniture retailers.
The Best Marketing Campaign award recognises campaigns that achieve exceptional results through creativity, strategic thinking, and a strong understanding of the furniture marketplace. Judges praised ‘Postcards From’ for its originality, emotional storytelling, and commercial impact.
What is “Postcards From”?
Our Postcards From is more than a marketing campaign — it’s a journey. Inspired by our 170-year heritage and the story of our founders, Antonio Arighi and Antonio Bianchi — who travelled from Lake Como to Macclesfield to begin the family business in 1854 — the campaign celebrates the beauty of travel, global design, craftsmanship, and spirit of adventure that has always been part of our DNA. Each chapter draws creative influence from a different destination, translating the essence of a place into curated furniture and home accessory collections, immersive in-store experiences, events, competitions, and digital storytelling. So far, we’ve explored: Japan, Sicily, Los Angeles, the Alps, South Africa, and Norway, with a new destination arriving very soon for Spring 2026.
Rather than focusing purely on products, the campaign creates experiences and emotional connection. It invites our customers to see furniture and home décor as part of a lifestyle shaped by travel, culture and personal stories. The campaign has attracted extensive regional and national press coverage, including a high-profile interview with our very own CEO Sarah Bianchi in The Times. And we’ve been overwhelmed by customer feedback, with recurring themes describing the campaign as “inspiring”, “unexpected” and “a breath of fresh air”
To be recognised at this level while remaining proudly independent and rooted in Macclesfield means the world to our entire team. ‘Postcards From’ is deeply personal to us — reflecting our family history, our love of design, and our desire to inspire customers in new and unexpected ways.
After more than 170 years, Arighi Bianchi continues to evolve — still family-run, still independent, still inspiring customers to see the world differently… one postcard at a time 🌍✉️
Keep an eye on our website and socials for more ‘Postcards From’ inspiration. Our new destination is coming soon!
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